Strategy Development and Execution
Strategy development and execution is a multi-stage process which extends over multiple years. Where you will compete and how you will win are not simple exercises.
Oculus conducts strategy development in several phases:
In the initial phase, Oculus carries out a discovery process that can involve the review of internal documentation around product capabilities, sales materials, marketing positioning, competitive studies, product and sales assessments and financials.
This work is often combined with Interviews of senior management, key associates, intermediaries, clients and prospects. The output from this phase is a set of hypotheses that will be tested during the analysis phase.
Analysis focuses on pricing trends, market share and sales data, competitor offerings and value propositions as well as product gaps by market segment amongst other factors.
The work in this phase develops based on objective data set that generates insights into how the client is truly performing relative to internal expectations and as compared to key competitors.
Often firmly held beliefs of the senior executives are discredited and the hypotheses in the discovery are ultimately validated or discarded as irrelevant.
The validated hypotheses become the basis for the recommendations in the final phase of strategy development.
These hypotheses detail the market segments in which the client can succeed, how much of their overall business objectives can be satisfied within existing segments and how much will need to be pursued in new segments and specifically what will be required to be successful when they compete in target segments.
Strategy execution is a more varied set of activities dependent on the current state of the business and the degree of capability gaps around what is required to compete.
New products likely need to be developed or partners sought, pricing strategies may need to change, go-to-market messaging platforms typically must be overhauled, and new skill sets most often need to be acquired.
Additionally, sequencing the transformation program is a process that cannot be templated. Each firm’s circumstances and context are unique requiring a specific execution plan.
See our case study
To further understand our Business Strategy services, please review our case study: “Harness Leadership and Collaboration to Drive Transformation.”
For your future reference and convenience, you can also download it as a PDF.